Credits
Music & Sound Design
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Client: Xiaomi
Design & Direction: Sunwheel
Sound Studio: Echoic Audio
Transient rich beats, processed vocals and a saturated bass line form the dynamic soundtrack for the release of this series of smart watches from Xiaomi. Matching quick cuts with dynamic rhythms, each frame reveals sleek bezels and a spectrum of customizable straps — a fusion of performance and style set to an punctuating beat.