Credits
Music
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Client: IBM
Design & Direction: Tendril
Sound Studio: Echoic Audio
Smooth Do-Wop harmonies and a soulful female vocal set an unexpected tone for this IBM LinuxONE campaign, replacing the usual tech soundtrack with warmth and character. Quick cuts sync to the rhythm, revealing sleek hardware, intricate circuitry, and macro shots of components in motion. Light shimmers across polished surfaces as the music flows, creating a playful contrast between timeless sound and cutting-edge engineering — a confident reimagining of what innovation can feel like.